Lead Warmth Segmentation
Lead Warmth Segmentation
Department | marketing + sales
Publisher | Datanova Scientific
Latest Release | July 15, 2018
Version | 1.0
Contact | www.datanovasci.com
When is the right time to speak with a customer? Lead scoring systems often provide calculators to track and score customer conversion potential over time. But these scoring systems are only as good as the data that is available and the assumptions about how that data defines lead viability.
This application uses the full range of institutional data to score potential leads based upon their engagement level with your organization in addition to the calculated level of value calculated from core customer factors. This data is then used to create an optimized score that statistically identifies opportunity and potential value for each lead.