Marketing ROI Tracking
Marketing ROI Tracking
$0.00
Department | marketing + finance
Publisher | Datanova Scientific
Latest Release | October 6, 2018
Version | 1.0
Contact | www.datanovasci.com
It’s often difficult to identify the financial impact of marketing efforts, which then limits the ability to decide on future allocation. This application supports banks in identifying the component value of marketing channels and campaigns, and the relationship between costs and attributable revenue.
By combining internal bank customer and engagement data, then enabling users to configure additional assumptions, this analytic delivers up-to-date tracking data on the short and long-term value of current and past marketing campaigns.