Customer Attrition Projection
Customer Attrition Projection
Department | customer service + strategy
Publisher | Datanova Scientific
Latest Release | July 12, 2018
Version | 1.0
Contact | www.datanovasci.com
Customer attrition happens over time because of a lot of different factors, from poor online banking experiences to major life changes, but the shifting relationship is seldom felt by banks until a customer decides to make a change. At this point, the cost of retaining or winning back a customer can be a significantly higher cost than just maintaining the relationship.
This application uses customer service activity, social media data, and customer transactional activity to assess customer relationship levels and identify potential indicators of problems. The application can also be configured to support intervention strategies and automations.